Kitsu Games
Apr 2023 | Illustrated and Designed with Adobe Photoshop and Adobe Illustrator
final logo
initial sketches & first direction
Starting off by working with the criteria from the client, I created various typographic and visual variants. Originally, the vision was to have a larger illustrative logo behind the wordmark.
I also created a few concepts working with a logo placed next to the wordmark- as opposed to behind it.
In the end, this placement direction was concluded to be more successful and closer to the design language of the new and upcoming brand.
character sketches
Moving towards the second series of iterations, I primarily wanted to design a character that would be used both as the logo, along as a mascot of sorts.
A big inspiration I had was to incorporate the “kawaii” / cute aesthetic present in Japanese media. The brand itself is named after a Japanese mythical creature (the Kitsune).
color variants & mock-ups
temporary sign
While waiting for the final sign from the fabricator, we got a temporary sign printed, at scale.